Not all business ideas are successful. Not all innovations are sustainable. The ideal innovation process is the trifecta of desirability, feasibility and viability, an idea that originated from IDEO. DesirabilityFeasibilityViability […]
Customer Engagement by Emotional Design
I recently installed a photo editing app on my phone. I found it so user hostile and inconvenient in the first few minutes, that I gave in to my frustration […]