Not all business ideas are successful. Not all innovations are sustainable. The ideal innovation process is the trifecta of desirability, feasibility and viability, an idea that originated from IDEO. DesirabilityFeasibilityViability […]
Customer Engagement by Emotional Design
I recently installed a photo editing app on my phone. I found it so user hostile and inconvenient in the first few minutes, that I gave in to my frustration […]
Think Like a Futurist.
Most of us think about future as a linear progression. We base it on our past knowledge, then equate it with our present resources and extrapolate a future trajectory. Why […]