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The trifecta of Design Thinking

Not all business ideas are successful.

Not all innovations are sustainable.

The ideal innovation process is the trifecta of desirability, feasibility and viability, an idea that originated from IDEO.

  • Desirability
  • Feasibility
  • Viability

The sweet spot of innovation thus generated is called Design Thinking. If you miss on any one of the areas, the innovation idea becomes perilous; not only hurting the company’s bottom line but, also eroding the brand image.

Design thinking has a human-centered core. And hence the process always starts from desirability. 

So three questions to ask and check whether any idea or innovation is the right fit.

Desirability : Does this solution solve the right challenge/ pain point for the end user?

Feasibility: Does this solution make our businesses healthier and stronger?

Viability:  Does this solution contribute to the long term growth of the company economically and socially?

Design thinking is applicable to you, no matter whatever is your role or whatever industry you work in. Design thinking can help you develop sustainable innovative solutions based on the what your customers actually need.

To know more, on how you can generate sustainable solutions for you or your company, get in touch with us for a detailed conversation.

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